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EXACT Reports are a practical solution in today's world of limited time and resources. Each Report is custom prepared and delivered in PDF format, so there is no software to learn and no time wasted building and running reports. EXACT reports are straightforward and easy to understand - the metrics are clearly presented to help you draw conclusions.
EXACT provides reporting on both newspaper Categories and Key Accounts. Click on any of the reports described below to see an image of the report.
The EXACT Major Category Report identifies all advertising revenue received by the Newspaper – including Inserts, TMC and Online – organized by newspaper classification.
The EXACT Classified Detail Report further breaks out all of the components of Classified Revenue – Automotive, Real Estate, Recruitment and All Other.
Key Account reports isolate spending by the largest National and Major Account advertisers in the country. These major advertisers typically represent more than 50% of all National and Retail advertising, lending immediate impact to the reports. Your newspaper’s Revenue and Revenue per Unit of Circulation are compared to other newspapers in your market or region in two report formats.Single Period Account Report Period Comparison Account Report
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