PowerCirc is an immediate and intuitive way of spotting which accounts are over or under performing and by how much. Available only with EXACT, PowerCirc is an Index based on a comparison of your newspaper’s Revenue per Unit of Circulation for each Account or Category to a composite of other papers in your market or region.
A PowerCirc of 1.25, for example, would indicate that your newspaper was billing 25% more Revenue per Unit of Circulation than the other papers. If your PowerCirc is less than 1.00, you instantly know that you received less per Unit of Circulation than rival papers, and you can quickly quantify the revenue shortfall.
