EXACT takes a smart and innovative approach to advertising revenue tracking and reporting. The source revenue data is provided directly by the newspapers themselves as part of the privileged Client / CPA relationship between each newspaper and Miller, Kaplan, Arase & Co., LLP Certified Public Accountants, the proprietors of EXACT. Each newspaper has the confidence of complete confidentiality and the expectation of the highest level of accuracy.

EXACT reports are custom tailored for each client and are straightforward and easy to understand. The Category and Advertiser revenue reports are internally verifiable and, as a result, well accepted within the organization. This unique combination of accuracy and well-crafted reports allows EXACT to offer an un-matched set of features and benefits that simply is unavailable anywhere else.

The first EXACT reports were delivered in early 2004. Today, over 30 newspapers with more than 12 million in Sunday circulation rely on monthly and quarterly EXACT reports for precise market share and advertiser spending information.

To learn first-hand why these newspapers have integrated EXACT into their sales development and strategic planning functions, contact us today.